One thing that can kill a fundraising appeal is trying to sound intelligent by using fifty-cent words.
That’s why, in this political season, it’s good to look at the two master communicators who are pitching their ideas — Hillary Clinton and Donald Trump. They both speak at lower grade levels. That’s important for us as fundraisers because:
- Average Americans read at a seventh-grade level.
- Simple language is more direct.
- Simple language makes you seem more capable.