Why the plain talk of our presidential candidates is vital in fundraising appeals

One thing that can kill a fundraising appeal is trying to sound intelligent by using fifty-cent words.

That’s why, in this political season, it’s good to look at the two master communicators who are pitching their ideas — Hillary Clinton and Donald Trump. They both speak at lower grade levels. That’s important for us as fundraisers because:

  • Average Americans read at a seventh-grade level.
  • Simple language is more direct.
  • Simple language makes you seem more capable.

See more at my guest post at Future Fundraising Now.

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