Category Archives: donor psychology
What political speeches can teach us about fundraising
When they’re speechifying, politicians want their audiences to respond, and they love it when a line in a speech sets off thunderous applause. But they don’t leave this to chance. They use specific techniques to get a response, and getting … Continue reading
Posted in donor psychology, fundraising
Tagged copywriting, donor psychology, fundraising
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Trouble cultivating younger donors? This might be why
For many of us, caring about others just isn’t that important. That’s one of the shocking findings of a new study conducted by a researcher at Harvard University. http://sites.gse.harvard.edu/sites/default/files/making-caring-common/files/executive_summary.pdf First, let’s take a look at the subject of the study, high-school … Continue reading
Afraid of missing out? You’re not alone
Social proof is a powerful motivator in fundraising. We might, for example, localize an appeal with the donor’s city name to imply that others in the neighborhood are giving, or we might add “Many donors give this amount” on a … Continue reading
Tell me a story — but make it fast
Storytelling. It’s an essential part of persuasion for fundraising and marketing. But your story can’t be a rambling, meandering yarn that goes on without a point. Not in the hyper-paced, information-now world we live in. No, stories have to be … Continue reading
Fundraising Copywriter George Crankovic 