Category Archives: fundraising
You have to move donors to get them to give
Connecting with donors, listening to donors, donor love, donor centrism, making the donor feel like a hero – these are all fine and useful concepts. They show how to think about fundraising. But we can’t escape the fact that at … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged copywriting, fundraising
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The easy way to boost fundraising response
It’s probably something you don’t give much attention to when you’re creating a fundraising appeal. Most of us don’t, I’d bet. That’s because it’s so simple that it gets overlooked. It’s this: making the date of the appeal a prominent … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, copywriting, fundraising
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Is this the exception to the ‘no statistics in fundraising appeals’ rule?
Tell an emotional story about one person. That’s the guideline for creating donor-focused fundraising that connects with donors and motivates them to give. An example from Claire Axelrad at Clarification blog drives this point home. One headline says “24,000 children … Continue reading
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The best reason to ask your donors more often to give
Lots of charities are shy about asking for donations. They don’t want to mail or email too often out of fear of seeming too pushy. And even in their appeals themselves, it seems like they’re trying to work up the … Continue reading
Posted in donor psychology, fundraising, nonprofit
Tagged behavior, fundraising, nonprofit
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What’s your fundraising war story?
When things go wrong with a fundraising appeal, it can seem like the end when it’s happening to you. But really, sometimes the lessons you learn in the school of hard knocks are the best ones – the ones you … Continue reading
Posted in copywriting, fundraising, nonprofit
Tagged copywriting, donors, fundraising
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Here’s the point if you want to raise funds
Generalities are okay in fundraising. But that’s the problem – they’re just okay. They don’t work as well as specifics to get donors inspired and motivated to give. Specifics – that’s the point in this post at Future Fundraising Now. … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, copywriting, fundraising
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Worrying about your year-end appeal?
What you need is information. It’s here, and it’s free: The Straight-Talk Guide to Year-End Fundraising. Download it now, free, and discover: What you’re missing if you don’t engage your donors at this critical time of year. Mid-level donors – … Continue reading
Posted in copywriting, fundraising, Online fundraising
Tagged copywriting, fundraising, Online fundraising
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The right offer for your year-end appeal
Like all appeals, your year-end appeal should start with a solid offer. The fundraising offer is a statement of what the donor receives in return for giving. It’s the deal, the transaction, the quid pro quo. It’s how the donor … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged copywriting, fundraising, nonprofit
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Not doing a year-end appeal? Uh-Oh
December is the biggest giving month. So, if you’re not doing a year-end appeal, you’re probably missing out. That’s because, according to nonprofit software firm Neon: 31% of all annual giving takes place in December. 12% of all giving happens … Continue reading
Posted in copywriting, fundraising
Tagged copywriting, donor psychology, fundraising
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What’s missing from your fundraising multiplier offer?
Is your multiplier offer working as well as it could be? What’s missing? Maybe something critical. Multiplier offers are pretty common in fundraising, and there’s a good reason for that. Telling your donors that their gift will do two times, … Continue reading
Fundraising Copywriter George Crankovic 